The identity of the inhabitant is influenced, defined and created by the city he lives in. The urban space is created, configured and used by the society. The post-industrial city has to redefine its modern role for further development. The creation of a strong city identity, together with the appropriate support and promotion system is the best shield for marginalization, degradation and obsolescence of cities and requires a plan, which encapsulates the practice of city branding.

The need to redefine the perspective of Patras as a center of attraction of special forms of tourism, constitutes an important outlet for the tourist economy which depends on the port, but also on interventions such as improvement of infrastructure, the emergence of points of interest, the city entrances aesthetic upgrading, and the consolidation of the network of pedestrian areas and seafront.